TITLE

Bailouts for Everyone--Brands, Too!

AUTHOR(S)
Erdman, Brian
PUB. DATE
December 2008
SOURCE
Brandweek;12/1/2008, Vol. 49 Issue 42, p015
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author reflects on federal bailouts in the United states that have been developed in an effort to solve economic problems in the country and expensive advertising campaigns that companies develop to promote sales which are similar to bailouts. He suggests that the bailouts have been in the news headlines for quite some time and there is no evidence that they will be effective. He argues that bailouts come in many forms but they all are only temporary solutions.
ACCESSION #
35651368

 

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