Constant sales can backfire

December 2008
Furniture/Today;12/8/2008, Vol. 33 Issue 14, p2
Trade Publication
The author reflects on the practice of discounting among retailers. He argues on the concept of "discount early and often," on the three discount cards from Macy's Inc. followed by a flier for a discount on a pair of diamond earrings, and on the Black Saturday door-buster for Jos A. Bank Clothiers. He says that the scary pattern of early discount will become a habit for retailers and consumers. Moreover, he says that the present condition urges retailers to do anything to attract customers.


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