TITLE

It might be time to drop standard room displays

AUTHOR(S)
Epperson, Jerry
PUB. DATE
December 2008
SOURCE
Furniture/Today;12/1/2008, Vol. 33 Issue 13, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The article presents the author's views on the futility of standard room display of home furnishings by retail stores in the U.S. He finds some truth on his friend's comments that some furniture stores remind him of a funeral home. He disagrees with the notion that people want to see furniture in a room setting, like it would be in a home. Since space is expensive, the author advises retailers to display mattresses in separate department, lined up in a row for easy comparison.
ACCESSION #
35582381

 

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