TITLE

Washington Front

AUTHOR(S)
PARSONS, WILFRID
PUB. DATE
October 1956
SOURCE
America;10/6/1956, Vol. 96 Issue 1, p5
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
The author talks about the slogans for the U.S. 1956 Presidential campaigns and the effectiveness of campaigning by slogan. The author mentions that U.S. citizens grow bored with something heard too often and believes that the speeches contain in the slogans are the trouble in the radio-television age. The author also cites that this campaign is really between Dwight David Eisenhower's genuine personal appeal, humaneness and popularity, and Adlai Ewing Stevenson's mental persuasiveness.
ACCESSION #
35571940

 

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