When wolf is at your door, try diversifying

Wymann, Lissa
November 2008
Furniture/Today;11/24/2008, Vol. 33 Issue 12, p14
Trade Publication
The article comments on the need for the furniture industry to diversify during the economic downturn. According to Aanchal Agarwal, chief operating officer of Rug & Home in Asherville, North Carolina, the company enables to bring in a new group of customer through diversification. The author adds that the company resorts to billboard, local print and television advertisements to promote its products.


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