TITLE

When wolf is at your door, try diversifying

AUTHOR(S)
Wymann, Lissa
PUB. DATE
November 2008
SOURCE
Furniture/Today;11/24/2008, Vol. 33 Issue 12, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The article comments on the need for the furniture industry to diversify during the economic downturn. According to Aanchal Agarwal, chief operating officer of Rug & Home in Asherville, North Carolina, the company enables to bring in a new group of customer through diversification. The author adds that the company resorts to billboard, local print and television advertisements to promote its products.
ACCESSION #
35526551

 

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