If It's Not Raining, It's Pouring…

Madden, Lucy
September 2008
Hospitality Ireland;Sep2008, Issue 51, p18
Trade Publication
The author discusses the need for the hotel industry in Ireland to adjust to the frequently rainy weather in the country. She asserts that the Norwegians have been able to increase their tourism by 6% by introducing a silly sports season in response to their depressing climate. The author suggests building a network of indoor activities for hotel guests.


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