Trade shows…A shifting paradigm

Mahnken, Scott
November 2008
Proofs;Nov2008, Vol. 91 Issue 5, p61
Trade Publication
The author talks about the trade show plans for 2009 due to the decreasing attendance in national dental meetings in the U.S. According to the author, dentists think that it is worth attending national dental meetings, but had changed their intentions. He adds that they tend to rethink their meeting strategies due to higher expenditures with the heightened ability to buy products by alternate methods like online. Some ideas for future national dental meetings are presented.


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