When times are tough, don't get depressed -- get creative

Jay, Robin
November 2008
Las Vegas Business Press (10712186);11/3/2008, Vol. 25 Issue 44, p28
The author encourages business owners to get creative so as to be successful amidst the economic downturn. She cites Trader's Joe and its promotional campaign as an example of the type of creativity that generates business. She also urges business owners to ignite their creativity which can be in the form of reading more business and personal development books or observing what other successful business owners are doing to stimulate their business.


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