TITLE

Content is king

AUTHOR(S)
Gargano, Anthony R.
PUB. DATE
October 2008
SOURCE
Broadcast Engineering;Oct2008, Vol. 50 Issue 10, p114
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author reflects on the partnership equation between network and affiliate in television broadcasting. He states that the network's part is to try to produce programming that generates ratings better than fourth place out of the four big networks, while the affiliates have certainly lived up to the partnership by providing their part of the distribution. He highlights that reverse compensation will not overcome the shortcomings of ineffective programming.
ACCESSION #
35009212

 

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