Tired advertising claims only discourage buying

Wyman, Lissa
October 2008
Furniture/Today;10/20/2008, Vol. 33 Issue 8, p159
Trade Publication
The article comments on rug advertisements that discourage consumers. According to the author, every store that uses the advertisement claiming to save up to 80% off manufacturer suggested retail prices (MSRP) utilizes the same canned artwork, a picture of draped rugs in a pristine setting that supposedly depicts the store's rug department. The author adds that an advertisement telling a consumer to buy a rug for investment purposes borders on outright fraud and this practice should be stopped.


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