TITLE

Tired advertising claims only discourage buying

AUTHOR(S)
Wyman, Lissa
PUB. DATE
October 2008
SOURCE
Furniture/Today;10/20/2008, Vol. 33 Issue 8, p159
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The article comments on rug advertisements that discourage consumers. According to the author, every store that uses the advertisement claiming to save up to 80% off manufacturer suggested retail prices (MSRP) utilizes the same canned artwork, a picture of draped rugs in a pristine setting that supposedly depicts the store's rug department. The author adds that an advertisement telling a consumer to buy a rug for investment purposes borders on outright fraud and this practice should be stopped.
ACCESSION #
34970676

 

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