Move forward, or fall behind

Todd, Marcia
September 2008
Fabricare Canada;Sep/Oct2008, Vol. 52 Issue 5, p4
Trade Publication
The author reflects on the strategies the Canadian business enterprises should do to reach out to prospective customers. She states that the message of service and competence must need to reach to the customers by the traditional means of flyers, mailers and newspapers, radio and television advertisements. The author emphasized that many people are searching many of their buying decisions on the Internet.


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