TITLE

Was TIML right to ditch the Virgin brand for Absolute?

PUB. DATE
September 2008
SOURCE
Media Week;9/9/2008, Issue 1177, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The article presents opinions of four radio insiders on the brand change of Virgin Radio to Absolute Radio in 2008. Jonathan Barrowman supports Absolute Radio's launch as the first station catering to BBC, DAB and Internet players. Kevin Stewart explains his negative views that Absolute Radio does not yet have a clear presence. Stan Park believes that the Virgin has the right to rebrand and listeners will move on given time.
ACCESSION #
34456642

 

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