Was TIML right to ditch the Virgin brand for Absolute?

September 2008
Media Week;9/9/2008, Issue 1177, p14
Trade Publication
The article presents opinions of four radio insiders on the brand change of Virgin Radio to Absolute Radio in 2008. Jonathan Barrowman supports Absolute Radio's launch as the first station catering to BBC, DAB and Internet players. Kevin Stewart explains his negative views that Absolute Radio does not yet have a clear presence. Stan Park believes that the Virgin has the right to rebrand and listeners will move on given time.


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