Technology Fine, But Limited

Banks, Cliff
September 2008
Ward's Dealer Business;Sep2008, Vol. 42 Issue 9, p46
Trade Publication
The author reflects on the implications of technological advancements on the automotive dealership industry in the U.S. He observes that customers seemed to blame dealers for the failure of customer relationship management (CRM) initiatives in the stores. He opines that technology could save time and money and help a dealer manage customers more effectively. However, too much reliance on technology could result to some problems.


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