Goal setting has advantage over forecasting -- and it's not close

Granda, Bill
August 2008
Las Vegas Business Press (10712186);8/4/2008, Vol. 25 Issue 31, pP26
The author emphasizes the advantage of goal setting compared to forecasting in an organization or business enterprise. He cites that forecasting is usually a conservative process of projecting. He states that goal setting begins with visualizing what an organization wants in the future. He notes that the two important responsibilities of a chief executive officer and leadership team are, to reframe the concept of what is possible for their organization and to communicate and enroll the rest of the organization in achieving those possibilities.


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