What! No Pens?!

Berliner, Neil
September 2008
Pharmaceutical Representative;Sep2008, Vol. 38 Issue 9, p31
The author reflects on the PhRMA code in the pharmaceutical industry in the U.S. He states that PhRMA chief executive officer Billy Tauzin hopes that the code additions will create more credible standards for doctor-sales representative interactions. He comments on the statement from PhRMA that representatives can still provide the occasional, modest meal in a healthcare professional's office with informational presentations.


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