Gotta Love the Underdog

Darley, Paul C.
August 2008
Fire Chief;Aug2008, Vol. 52 Issue 8, Special section p2
Trade Publication
The author reflects on the 100th Anniversary celebration of W.S. Darley & Co. with over 300 customers in Chicago, Illinois. He implies that their consumers are the folks who go out and spread the good word on Darley. He adds that the company has often played the role of underdog, in which they compete against large, publicly owned international conglomerates.


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