Is your virtual store online yet?

August 2008
Furniture/Today;8/25/2008, Vol. 32 Issue 50, p2
Trade Publication
The author reflects on the benefits that the fast-paced Web 2.0 offers, specifically to home furnishings marketing. He argues that the need to provide an electronic experience to customers which allows them to copy in-store impressions while at home is essential. An overview of what came about during the 2007 Consumer Electronics Show through the collaboration between Sears Roebuck & Co. and International Business Machines Corp. (IBM) is offered.


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