TITLE

Regardless of whether recession is real, perceptions affect behavior

AUTHOR(S)
Schwartz, David
PUB. DATE
June 2008
SOURCE
Las Vegas Business Press (10712186);6/16/2008, Vol. 25 Issue 24, pP25
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
The author reflects on the perception of luxury and the reality of recession in Las Vegas, Nevada. He notes that market correction and cutting prices are not a workable proposal since visitation rates are stable and slashing prices might result to layoffs in the labor force. He cites that making Las Vegas a bargain place would destroy the brand equity established by luxury restaurants and hotels. The author relates that the Elvis suite raffle promotion of the Sahara is a great way to promote valuable commodity without devaluing it.
ACCESSION #
33947397

 

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