Offer customer a book or two

August 2008
Furniture/Today;8/11/2008, Vol. 32 Issue 48, p2
Trade Publication
The article advises furniture retailers to integrate some books along with shelter magazines into their mix. According to the author, consumers who are serious about their homes are likewise serious about increasing their knowledge of them. Amazon.com reports that the top selling book in its home improvement category is "How Your House Works." The author also recommends establishing a lending library loaded with books and magazines that can educate and empower customers.


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