Set New Rules

Champy, Jim
August 2008
Leadership Excellence Essentials;Aug2008, Vol. 25 Issue 8, p9
The author offers his views on strategic business management particularly with regard to outsmarting one's competitor. He recalls the bankruptcy of the European airline Swiss Air whose management ignored his advice. He suggests the need for business leaders who can solve problems constructively amidst the economic and market challenges. The author elaborates on the demands for outsmarting competition and the rewards for success.


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