The Do's And Don'ts Of Loyalty Programs

Adams, Joan
May 2008
Supply House Times;May2008, Vol. 51 Issue 3, p24
Trade Publication
The article presents the author's views on do's and don'ts regarding the customer loyalty programs. It is opined that the loyalty programs should not be made to give services away to customers. It is also stated that simple program is better, because it will be easier to measure and manage the program.


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