TITLE

The Do's And Don'ts Of Loyalty Programs

AUTHOR(S)
Adams, Joan
PUB. DATE
May 2008
SOURCE
Supply House Times;May2008, Vol. 51 Issue 3, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The article presents the author's views on do's and don'ts regarding the customer loyalty programs. It is opined that the loyalty programs should not be made to give services away to customers. It is also stated that simple program is better, because it will be easier to measure and manage the program.
ACCESSION #
33373378

 

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