TITLE

Telling the tale of the Detroit Tigers: How the PR team works with the Motown media

AUTHOR(S)
Berman, Scott
PUB. DATE
July 2008
SOURCE
Public Relations Tactics;Jul2008, Vol. 15 Issue 7, p16
SOURCE TYPE
Academic Journal
DOC. TYPE
Editorial
ABSTRACT
The author reflects on the opening season of the 2008 Major League Baseball in Detroit, Michigan. The author relates that fans and players of Detroit Tigers were hopeful because their team was considered strong enough to go all the way to the world Series. However, the author comments that public relations (PR) professionals associated with the team must be vigilant in creating the robust, long-term relationships with stakeholders. INSET: Tiger tips.
ACCESSION #
33304647

Tags: EDITORIALS;  PUBLIC relations;  DETROIT Tigers (Baseball team);  BASEBALL -- Tournaments

 

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