Why publishers are going shopping

Pearse, Justin
May 2008
New Media Age;5/29/2008, p16
Trade Publication
The author offers his view on the e-commerce initiatives of newspaper and magazine publishers. According to the author, e-tail is a proven market for revenue growth that supports advertising. He says that newspapers and magazines that offer shopping services are increasingly likely to become the portal of choice by consumers. The author believes that innovation is important to the continued success of publishers online.


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