TITLE

Why publishers are going shopping

AUTHOR(S)
Pearse, Justin
PUB. DATE
May 2008
SOURCE
New Media Age;5/29/2008, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author offers his view on the e-commerce initiatives of newspaper and magazine publishers. According to the author, e-tail is a proven market for revenue growth that supports advertising. He says that newspapers and magazines that offer shopping services are increasingly likely to become the portal of choice by consumers. The author believes that innovation is important to the continued success of publishers online.
ACCESSION #
33120999

 

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