Direct-to-consumer advertising: end the compromise

Hébert, Paul C.
July 2008
CMAJ: Canadian Medical Association Journal;7/15/2008, Vol. 179 Issue 2, p119
Academic Journal
The author reflects on the direct-to consumer advertising for drugs and medical devices despite its prohibition by federal regulations. In Canada, direct-to-consumer advertising is prohibited, but Health Canada allows deep advertisement of either the product or the medical condition. American companies operating in Canada had the immunity and abide American rules which was being regulated by the U.S. Food and Drug Administration (FDA).


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