TITLE

Net pub future

PUB. DATE
July 2000
SOURCE
Advertising Age;7/3/2000, Vol. 71 Issue 28, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The article comments on the proliferation of advertisements on Internet magazines in the U.S. Key issues discussed include how marketers are pulling out of the industry due to the clutter, the effects of the new economy on the publishing market and changes that have occurred within the personal computer magazine industry.
ACCESSION #
3291974

 

Related Articles

  • Web Content Goes From Free to Fee. Goldsborough, Reid // Community College Week;9/30/2002, Vol. 15 Issue 4, p19 

    Focuses on the consideration taken by Web publishers on whether or how much to charge readers and how to balance newsstand and subscription revenue with advertising revenue. Importance of the consideration to Web publishers; Online publications with large number of paid subscribers; Price of...

  • New creative tools give online titles hope for bolstering ad revenues. Donaton, Scott // Advertising Age;10/24/1994, Vol. 65 Issue 45, pS-18 

    This article deals with the entry of magazines into Internet publishing in the U.S. in 1994. The reason for the move is that advertising dollars are an intrinsic part of the traditional magazine revenue model and publishers and marketers had a longstanding relationship. However, online editions...

  • HK4As moves to deal with online spend lag. Savage, Mike // Media: Asia's Media & Marketing Newspaper;3/24/2006, p14 

    This article reports that disappointing creative output in online advertising, coupled with low levels of spend on the medium, prompted Hong Kong, China's 4As to call together the city's online publishers and interactive agencies to iron out issues hampering the channel's development. Key...

  • Control Freaks. Shields, Mike // MediaWeek;1/11/2010, Vol. 20 Issue 2, p5 

    The article examines electronic publishing. Web sites are seeking to exercise more control over their Internet advertising, as prices for Internet display advertising plunged during the recession. Electronic publishers are removing advertising inventory from advertising networks and seeking...

  • Seasons greetings to our readers. Mullins, Michael // Eureka Street;12/23/2008, Vol. 18 Issue 25, p1 

    The article talks on the success of the online publication of the journal that was free of charge. It states that while readers were willing to make the shift from print to online, not enough were prepared to pay. It adds that through the move to online publishing, there has been increased in...

  • MPA Edges Toward Goal of Digital Magazine Standard. Moses, Lucia // Adweek;4/15/2013, Vol. 54 Issue 15, p13 

    The article examines efforts by the Magazine Publishers Association (MPA) to develop standardized measurements of circulation of periodicals distributed through tablet computers and electronic book readers. The importance of this information in the marketing of Internet advertising by periodical...

  • Put music, multimedia in 'Blender' and you get a CD-ROM magazine. Mirabella, Alan // Advertising Age;10/24/1994, Vol. 65 Issue 45, pS-19 

    This article reports on the plan of writer and editor Regina Joseph to launch Blender, a bi-monthly popular culture magazine on CD-ROM in October 1994. Like a travelogue through the current culture scene, the advertisement-supported title features news, reviews, interviews and features ranging...

  • The Controversial Move From Free to Fee in Online Publishing. Goldsborough, Reid // Consumers' Research Magazine;Oct2002, Vol. 85 Issue 10, p33 

    Focuses on whether or not to impose fees on online publishing in the U.S. Issue concerning balancing subscription revenue and quality news reporting; Application of the subscription-business model in online publishing.

  • Through the looking glass: The whole document, images and all. Berinstein, Paula // Searcher;Jan99, Vol. 7 Issue 1, p38 

    Focuses on online publishers of digital documents. Challenges faced by information vendors and electronic publishers; Steps to take in turning a paper article to digital document; Trends in the use of images; Vendor models; Challenges in archiving; Advantages and disadvantages of PDF files.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics