Success recipe for food deals

July 2000
Advertising Age;7/3/2000, Vol. 71 Issue 28, p12
Trade Publication
The article comments on corporate mergers that have affected the familiarity of marketing for grocery products in the U.S. Key issues discussed include an analysis of several merger deals involving top manufacturers of consumer goods, the importance of marketing campaigns to maintain consumer recognition of products and the market challenges faced by companies.


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