M1 Singapore ad raises too many questions

Blower, Charlie
April 2008
Media: Asia's Media & Marketing Newspaper;4/3/2008, p15
The author reflects on the controversy over the television advertising in Singapore. He cites the advertisement of M1 Ltd. in the country, which raises question by many of its viewers. TBWA Singapore Pte Ltd. and OMD Singapore. Moreover, he considers that several viewers are irritated on remembering M1.


Related Articles

  • Ratings.  // CableFAX Daily;2/28/2006, Vol. 17 Issue 39, p2 

    Focuses on AdEssentials Tracker, a system developed by Rentrak that can provide advertisers with information on the number of impressions per household and daypart viewing data by zip code.

  • TiVo: Film ads survive skips by DVR crowd. Bond, Paul // Hollywood Reporter -- International Edition;7/17/2007, Vol. 400 Issue 24, p4 

    The article reports that TiVo Inc. has made results of its StopWatch commercial ratings service public for the first time in the U.S. According to TiVo even television viewers with the ability to skip commercials are watching advertisement for movies. The StopWatch commercial ratings measures...

  • Look, who's watching! Sneddon, Ron // AdMedia;Nov99, Vol. 14 Issue 10, p43 

    Discusses various aspects of television ratings. Behavior of some consumers while the television is turned on; Absence of a rating system that measures viewer attentiveness to television programs or commercials.

  • Challenging Narratives: Crossovers in Prime Time. Kjelstrup, J. Richard // Journal of Film & Video;Spring2007, Vol. 59 Issue 1, p32 

    In the article, the author discusses issues related to the phenomenon of crossovers in long running television dramas, in which a storyline that starts in an episode of one show concludes in an episode of another show. The programming tactic is obviously an economic one, used to attract more...

  • PEACOCK'S PLUCKED. Learmonth, Michael // Daily Variety;6/21/2005, Vol. 287 Issue 57, p4 

    Reports that the fall in the ratings of NBC television station has translated into a decline in upfront advertising sales in the U.S. Premium enjoyed by the network over its competitors despite a decline in viewers; Decision of the station to hold back its advertising time; Popularity of its...

  • NETS' MOST ENGAGING FRESHMEN SERIES.  // Television Week;5/15/2006, Vol. 25 Issue 20, p26 

    The article focuses on the factors to be considered in determining the future of first-year television series in the U.S. Ratings are a probable criterion for the first-year television series. IAG Research reveals a strong and stable link between viewer engagement and the performance of...

  • 1 Trillion Reasons to Fine-Tune Advertising Sales Strategies. Neel, K. C. // Broadcasting & Cable;5/20/2013, Vol. 143 Issue 20, p26 

    The article reports on the upfront presentations of some television networks in the U.S. to target African American viewers. According to Dennis Ray, Bounce executive president of advertising sales, the upfront has given the opportunity to show people the breadth of distribution and solid...

  • TV'S TIME BANDITS. Lowry, Brian // Variety;8/24/2009, Vol. 416 Issue 2, p1 

    In this article the author discusses the issues arising from the ability of television viewers to abbreviate or truncate their viewing time. Through the use of television clips posted on YouTube and iTunes, and using Tivo, a television recording device, viewers can reduce viewing time and still...

  • AD STRATEGY GELS FOR YOUNG NETWORK. Weisman, Jon // Variety;5/16/2011, Vol. 423 Issue 1, p19 

    The article focuses on the broadcast television network the CW Network (CW). The CW's status as the network with by far the lowest overall ratings is discussed. Its efforts to market television advertising by citing research indicating viewers who watch its programs on Internet television are...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics