Philanthropy Revisited

Page, Keith A.
June 2008
Frontiers of Health Services Management;Summer2008, Vol. 24 Issue 4, p27
The author reflects on the importance of having an ongoing and effective philanthropy program in support of nonprofit healthcare organizations. He observed that the hospital leadership's opinion that major gifts were beyond the reach of a small community hospital is considered as the major factor contributing toward the stagnation in their fundraising. He presents the suggestion that creating a personal relationship with a potential donor is key to a successful philanthropy effort.


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