TITLE

Cable's Summer Job

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
June 2008
SOURCE
Multichannel News;6/9/2008, Vol. 29 Issue 23, p30
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
The author reflects on the business condition of cable television for summer 2008 in the U.S. He predicted that cable could surpass the record-breaking audience thrashing of the Big Five broadcast networks in 2007 with the strong original programming lineup and repeat-heavy summer schedule of broadcast networks. He commented that the networks could air new episodes of some of its scripted series after May to test the validity of the theory that viewers do not watch television after May.
ACCESSION #
32616392

 

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