There for the taking

Dowdell, Stephen
May 2008
Progressive Grocer;5/1/2008, Vol. 87 Issue 6, p3
Trade Publication
The author discusses store-level execution, the final yard of category management and basic retailing. He explains the concept coined In-Store Implementation (ISI), the collective physical and information tasks performed at retail to carry out merchandising, marketing and media plans in the store. According to Jeff Noddle of Supervalu, they will continue to address in-store execution.


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