TITLE

There for the taking

AUTHOR(S)
Dowdell, Stephen
PUB. DATE
May 2008
SOURCE
Progressive Grocer;5/1/2008, Vol. 87 Issue 6, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author discusses store-level execution, the final yard of category management and basic retailing. He explains the concept coined In-Store Implementation (ISI), the collective physical and information tasks performed at retail to carry out merchandising, marketing and media plans in the store. According to Jeff Noddle of Supervalu, they will continue to address in-store execution.
ACCESSION #
32443951

 

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