Invited Contribution: Reflections on the Research Process

Brown, Steven P.
March 2000
Journal of Personal Selling & Sales Management;Spring2000, Vol. 20 Issue 2, p75
Academic Journal
Comments on the stochastic element in the review process and the difficulty in predicting the kind of comments and responses one would receive. Development of important points for a typical empirical study; Learning and profiting from the apparent failures; Need to understand the reasons for negative reviews.


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