Will the real king of the business please stand up?

Gitomer, Jeffrey
May 2008
Inside Tucson Business;5/19/2008, Vol. 17 Issue 50, p14
The author reflects on the significance of educating chief executive officers (CEOs) about the importance of salespeople. He emphasizes that CEOs may need education but not from the salespeople. The author adds that salespeople need to study the game and concentrate on each single move and opportunity to win the match for supremacy.


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