Take a Bite Out of Apple

Umstead, R. Thomas
May 2008
Multichannel News;5/12/2008, Vol. 29 Issue 19, p50
The author reflects on the deals entered by Apple Inc. with the aim of total consumer-entertainment dominance by offering major Hollywood studio movies via its online iTunes Store. He mentions that because of the deal the studios reportedly get $16 per title from Apple which will charge customers $14.99 for an iTunes movie purchase. The author further stresses that video on demand (VOD) revenue is expected to reach $5 billion by 2012 which is nearly double the $2.6 billion generated in 2007.


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