Road to recovery

Rubenstein, Michael
April 2008
Progressive Grocer;4/1/2008, Vol. 87 Issue 4, p64
Trade Publication
The author offers insights on the lessons that convenient care clinic operators can learn from the bankruptcy of Medical Marts. According to the author, retailers play a role in reaching the 18-patients per day threshold at in-store clinics so to prevent backers from pulling out their funds. The author suggests that the professional in charge of an in-store clinic should be charismatic and talkative in order to drive customer traffic. He believes that the lack of a targeted marketing plan will not make a convenient care business model successful.


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