Bryant, Steve
April 2008
Progressive Grocer;4/1/2008, Vol. 87 Issue 4, p36
Trade Publication
The author emphasizes the importance of implementing green marketing strategy and its significance to achieving sustainable development. According to the author, supermarket operators can reduce their carbon emissions in many ways. He also believes that ecologically superior packaging can reduce consumption of resources and energy. Consumers, he adds, can change their ingrained food habits and shift to organic foods if they are encouraged by the right marketing messages.


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