TITLE

Animal impulses

AUTHOR(S)
Lempert, Phil
PUB. DATE
April 2008
SOURCE
Progressive Grocer;4/1/2008, Vol. 87 Issue 4, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author offers his insights on animal marketing and advertising campaigns. According to the author, the use of spokesanimals has been effective because of the brilliance in animal advertising and marketing aided by the use of technology. However, technological advances have diminished the time for he so-called ad-think, says the author. He emphasizes the need to prevent advertainment from taking over marketing and advertising.
ACCESSION #
32062527

 

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