TITLE

PRIVATE VIEW: CREATIVE

AUTHOR(S)
Grubb, Paul
PUB. DATE
March 2007
SOURCE
Media: Asia's Media & Marketing Newspaper;3/9/2007, p28
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
The article present the author's comment on certain advertising campaigns. According to the author, the advertising of Blutrek is a boring one. Honda's advertising agency has managed to produce an engaging execution that keeps the viewer's attention till the end. It is stated that McDonald's Corp.'s Chinese New Year campaign with two well-known Chinese comedians must be lost in translation.
ACCESSION #
32057553

 

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