Life Insurance: Suitability vs. Simplicity

Simms, Craig D.
May 2008
Best's Review;May2008, Vol. 109 Issue 1, p8
Trade Publication
The author reflects on effective marketing of life insurance policies in the U.S. through banks. He stated that by offering more than just simplified term policies through the bank platform, the financial industry can offer greater service to middle and upper-middle-income customers. He added that with the new technology, banks have been given the opportunity to offer the right product for the customer while reducing the time of transaction.


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