TITLE

Life Insurance: Suitability vs. Simplicity

AUTHOR(S)
Simms, Craig D.
PUB. DATE
May 2008
SOURCE
Best's Review;May2008, Vol. 109 Issue 1, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author reflects on effective marketing of life insurance policies in the U.S. through banks. He stated that by offering more than just simplified term policies through the bank platform, the financial industry can offer greater service to middle and upper-middle-income customers. He added that with the new technology, banks have been given the opportunity to offer the right product for the customer while reducing the time of transaction.
ACCESSION #
31925873

 

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