Good things or bad result from pursuit of market share

April 2008
Rubber & Plastics News;4/21/2008, Vol. 37 Issue 19, p8
Trade Publication
The article comments on two rubber companies Hitachi Cable Ltd. and Johnson Rubber Co. and compares their business growth. Hitachi is stated to have made it a point not to buy business just to gain market share. It has showed that measured growth makes sense. Hitachi wanted to expand its business with the three U.S. auto makers. Johnson Rubber took on high-volume automotive business that proved unprofitable. Its business volume proved to be the end of Johnson.


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