Baseball VOD: Home Run

Umstead, R. Thomas
April 2008
Multichannel News;4/21/2008, Vol. 29 Issue 16, p38
The article comments on the hesitation of U.S. regional sports networks to offer video-on-demand packages of local baseball game telecasts. The author argues that regional sports networks are hesitant to embrace the league's decision to allow cable systems to offers replays of baseball games on demand for 48 hours after their conclusions, or until the next live game of each is played, because they are afraid that such content will cannibalize their own advertiser-sponsored network replays.


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