Tough Customers

Lyons, Daniel
April 2008
Forbes Asia;4/7/2008, Vol. 4 Issue 6, p69
The author reflects on the marketing efforts of Apple for its iPhone product. He commends Apple for doing a great job in selling the iPhone to consumers. However, he argues that entering the corporate market will take more than just supporting Microsoft e-mail and adding a few security features. The author also highlights the challenges surrounding Apple as it tries to succeed in marketing iPhone.


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