TITLE

THE ART OF CREATIVE MARKETING

AUTHOR(S)
DRAHEIM, TELIHA
PUB. DATE
July 2003
SOURCE
Surface Design Journal;Summer2003, Vol. 27 Issue 4, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author reflects on how artists can successfully market their artwork in the present commercial world. She discusses the importance of creative thinking in marketing and offers strategies and suggestions on how to commercialize creative works. She suggests that making direct contact to people, professionalism, producing convincing artistic marketing, and working with competent graphic designers are vital factors for a successful marketing strategy.
ACCESSION #
31764007

 

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