TITLE

Can troubled IPG agencies prove separate worth?

AUTHOR(S)
Barrett, Steve
PUB. DATE
March 2008
SOURCE
Media Week;3/25/2008, Issue 1155, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author reflects on the need for the Interpublic Group's media agencies such as Universal McCann and Initiative to prove that they can grow as separate entities. He cites the decision of Interpublic Group to combine its two media businesses. He states that Universal McCann has suffered account losses from its clients Coca-Cola and the Telegraph. He argues that it is inevitable for both media agencies to collaborate and benefit from shared cost savings.
ACCESSION #
31656182

 

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