Shrinking pains

Dowdell, Stephen
March 2008
Progressive Grocer;3/1/2008, Vol. 87 Issue 3, p3
Trade Publication
The author reflects on the failure of Supervalu's Sunflower Market format. Hitching its wagon to the surging trend in natural/organic foods, Supervalu sought to offer natural foods at lower prices, via sleek, smaller stores with a limited selection in essence, a cheaper, more convenient alternative to retailers of the Whole Foods ilk.


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