TITLE

A Balancing Act

AUTHOR(S)
Pozzi, Steven R.
PUB. DATE
April 2008
SOURCE
Best's Review;Apr2008, Vol. 108 Issue 12, p92
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author reflects on the balance action in treating customers in the insurance industry. The two goals of the industry include customer satisfaction and shareholder enrichment. He points out the achieving customers, shareholders satisfaction and insurance carriers. He stresses that if the insurance companies create a profitable customer-focused, they can exceed future market cycles.
ACCESSION #
31598611

 

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