True Value

Cunningham, Sharon
April 2008
Best's Review;Apr2008, Vol. 108 Issue 12, p75
Trade Publication
The author reflects on the significance of customer service in the insurance industry. She argues on how producers differentiate their sales, competitors, reputation within industry, and customer services. She believes that producers opted to consider customer value rather than on customers needs. In addition, the author says that some producers build relationship with their client which leads to sale.


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