TITLE

True Value

AUTHOR(S)
Cunningham, Sharon
PUB. DATE
April 2008
SOURCE
Best's Review;Apr2008, Vol. 108 Issue 12, p75
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author reflects on the significance of customer service in the insurance industry. She argues on how producers differentiate their sales, competitors, reputation within industry, and customer services. She believes that producers opted to consider customer value rather than on customers needs. In addition, the author says that some producers build relationship with their client which leads to sale.
ACCESSION #
31598603

 

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