TITLE

BRAND NEW VIEW

AUTHOR(S)
Barrow, Simon
PUB. DATE
February 2008
SOURCE
People Management;2/21/2008, Vol. 14 Issue 4, p7
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
The author considers the importance of employers' brands. He comments on the progress made in the field of employer brand management. He emphasizes the need for brand managers to become effective researchers, competitive analysts and planners. He believes marketing professionals have strong brand management skills.
ACCESSION #
31523291

 

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