TITLE

This Move Deserves a Rotten Egg

AUTHOR(S)
Forbes, Steve
PUB. DATE
March 2008
SOURCE
Forbes Asia;3/10/2008, Vol. 4 Issue 4, p9
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
The author encourages Howard Schultz, chief executive officer (CEO) of Starbucks, not to give in to critics by changing successful business formula, following a decline in the company's stocks. He claims that Schultz has decided to ban its breakfast sandwiches because of critics who said that the food debased the Starbucks image. Schultz should focus on ensuring cleanliness of his stores and training personnel, the author reiterates.
ACCESSION #
31496076

 

Related Articles

  • Starbucks chief takes board role at Groupon. Baker, Rosie // Marketing Week;2/17/2011, Vol. 34 Issue 7, p11 

    The article announces the appointment of Howard Schultz as chief executive officer (CEO) of Starbucks.

  • Homosexual Lobby Strikes Again, Starbucks Caves to Threats.  // New American (08856540);9/5/2011, Vol. 27 Issue 17, p6 

    The article focuses on the withdrawal of Starbucks Corp. chief executive officer (CEO) Howard Schultz on the speaking engagement at the Global Leadership Summit on August 12, 2012 sponsored by Willow Creek mega-church, which stands accused by homosexual activists as being beyond the pale by virtue.

  • Brewing up a turnaround. KLEIN, OUSTIN S. // Smart Business Indianapolis;Jan2010, Vol. 7 Issue 2, p7 

    The article discusses how Howard Schultz, chief executive officer (CEO) of Starbucks Corp., restored the company after he returned to the position in January 2008. It notes that Schultz informed his employees on why the company was not performing well and explained to them his plan of fixing it....

  • AFTERWORD: KEEP ON KEEPING ON.  // GBS: My Sister's a Barista Starbucks;2007, p188 

    The article narrates the author's encounter with Howard Schultz, chief executive officer (CEO) of Starbucks Corp., during the 250th anniversary of the Royal Society for the Encouragement of Arts, Manufactures and Commerce in London, England. He emphasized the successful international business of...

  • An extra shot a marketing. McElhatton, NoeIIe // Marketing (00253650);2/3/2010, p16 

    An interview with Howard Schultz, chief executive officer (CEO) of Starbucks Corp., is presented. He states that the business has been dealing with the recession in terms of compression of traffic and average takings. He mentions the need for the company to be more marketing-driven and explains...

  • Starbucks founder's leaked memo reflects fears about brand dilution. Berta, Dina // Nation's Restaurant News;3/12/2007, Vol. 41 Issue 11, p1 

    The article reports on key controversies pertaining to an internal memo by Starbucks Corp. chairman and co-founder Howard Schultz which reflects fears about the commoditization of the coffee brand resulting from the chain's expansion. Starbucks' rivals wonder how to grow a concept without...

  • Starbucks to pull breakfast items, shut 100 units, put focus back on java. Jennings, Lisa; Lockyer, Sarah E. // Nation's Restaurant News;2/11/2008, Vol. 42 Issue 6, p1 

    The article reports on the plan of Starbucks Coffee to remove breakfast sandwiches in its menu, in part because chief executive Howard Schultz believes scents from heating the sandwiches interfere with the aroma of coffee. Company officials have also disclosed plans to close 100 underperforming...

  • Company Spotlight: Starbucks Corporation.  // MarketWatch: Drinks;Feb2006, Vol. 5 Issue 2, p17 

    The article focuses on Seattle, Washington-based coffeehouse giant Starbucks Corp. The company specializes in the sale of coffee and other beverages in the United States and across the globe. It generates revenues through company operated retail; specialty licensing and specialty foodservice....

  • A home from home. Simmons, John // Brand Strategy;Feb2005, Issue 189, p30 

    Focuses on the balance between optimism and commercial gains at Starbucks Coffee according to chief executive officer Howard Schultz in London, England. Number of strategic developments on the geographical front; Commitment to buy Fair Trade coffee; Establishment of positive working relations...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics