This Move Deserves a Rotten Egg

Forbes, Steve
March 2008
Forbes Asia;3/10/2008, Vol. 4 Issue 4, p9
The author encourages Howard Schultz, chief executive officer (CEO) of Starbucks, not to give in to critics by changing successful business formula, following a decline in the company's stocks. He claims that Schultz has decided to ban its breakfast sandwiches because of critics who said that the food debased the Starbucks image. Schultz should focus on ensuring cleanliness of his stores and training personnel, the author reiterates.


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