An Industry Equilibrium Analysis of Downstream Vertical Integration: Twenty-Five Years Later

Staelin, Richard
January 2008
Marketing Science;Jan/Feb2008, Vol. 27 Issue 1, p111
Academic Journal
The author offers his views on the challenges and opportunities that still exist in studying marketing channel management issues. He offers an analysis of downstream vertical integration. He believes that there is a need to develop a demand function that has enough flexibility that has enough flexibility to capture the numerous spatial and competitive situations that exist when modeling channel relationships. He thinks that another key associated with deriving equilibrium solutions is specifying the appropriate rules of the game.


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