Smart Search

Smith, J. Walker
March 2008
Marketing Management;Mar/Apr2008, Vol. 17 Issue 2, p52
The author discusses the need to changes in Internet searching. He suggest that companies have emphasized Internet content and banner advertisements over searching capabilities. He notes how a business model emerged with the success of Internet search companies such as Google. He suggests that the expansion of the Internet has limited the effectiveness of search engines. He notes how companies such as Amazon and Yahoo are tailoring search engines to be specific to Internet user needs.


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